Let's diagnose your GTM together.
In 30 minutes, we'll surface exactly where your GTM is leaking revenue and what to fix first — across positioning, pipeline, playbook, and marketing alignment. No pitch, no pressure. Just an honest diagnosis and a clear plan.
A working session — not a presentation. Don maps your GTM gaps live, with your team in the room.
What to expect from the session
Bring to the session
- 1Your current ARR and 2-year growth target
- 2A sense of your biggest GTM pain point right now
- 3The one metric you most need to improve in the next 90 days
What you'll leave with
- A clear picture of where each part of your GTM system stands today
- The 2–3 highest-leverage priorities for the next 90 days
- A framework for thinking about your GTM as a system, not a set of tactics
- A clear sense of whether working together makes sense — and what that looks like
Prefer email? Reach Don directly — he responds within 24 hours.
Email Don InsteadFree · No obligation
Frequently asked questions
The first 15 minutes are diagnosis — you share your current GTM situation, pains, and goals. The next 10 minutes are analysis — I share what I'm seeing and map your gaps to the Revenue Architecture framework. The last 5 minutes are forward-looking — we discuss whether working together makes sense and what that would look like. It's a working session, not a sales presentation.
No. The session is free and there's no obligation to engage afterward. My goal is for you to leave with two or three genuinely useful insights regardless of whether we work together.
The CEO/Founder and/or CRO. The session is most useful when the person who owns the GTM outcome is in the room. If you have a VP Sales or CMO who is deeply involved in the GTM strategy, they're welcome to join.
That's fine. Many clients book a strategy session 6–12 months before they're ready to engage. The session is useful on its own, and you'll know where to find me when the timing is right.
Engagements are usually 6 or 12 months, and are contracted in half-day increments — a half day, a full day, or two to three days a week — depending on the scope of the Revenue Architecture we're implementing together. Monthly investment ranges from $4,500 to $25,000. We work with companies generating between $2M and $40M in revenue.
A maximum of four active client engagements at any point. This allows me to bring the attention each engagement requires. If I'm at capacity, I'll let you know in the session and we'll discuss a timeline.