Answers before
the conversation.
Five free diagnostic tools for B2B and CPG leaders. Know exactly where you stand, which deals to chase, which channels to prioritize, and what to fix — before your next buyer meeting.
Commerce Media Consulting Group serves B2B companies through our GTM advisory practice and CPG brands through our retail strategy consulting. These tools serve both markets — each labeled so you can go straight to the one that fits.
Retail Readiness Scorecard
Six questions that reveal exactly where your brand stands before your next category review — scored across market proof, financial architecture, and sales infrastructure.
Channel Prioritization Matrix
Eight questions that rank all eight major retail and DTC channels by compatibility with your specific brand profile, strategic goals, and operational capacity — so you invest where it counts.
3-Minute Growth Audit
A rapid diagnostic that surfaces exactly where your go-to-market is leaking revenue — across positioning, sales motion, pipeline health, and marketing alignment.
GTM Predictability Scorecard
Fifteen questions that score how predictable your revenue engine really is — across positioning, ICP, sales playbook, campaigns, and pipeline rhythm.
ICP & Deal Fit Analyzer
Enter your recent won and lost deals and instantly see the win/loss patterns that refine your ICP beyond firmographics — drawn from your own data.
Want someone to interpret your results with you?
These tools give you the diagnosis. A strategy session with Don turns the diagnosis into a specific 90-day action plan — tailored to your brand, your channels, and your next growth target.
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