Results our clients see in 6–24 months.
Every metric below comes from an actual client engagement. No aggregated industry benchmarks — just what happened when a real team implemented the Revenue Architecture in their specific business.
Situation → Plan → Results
Series B Retail Analytics Company
Retail Analytics · Series B
The Situation
A retail analytics platform had strong product-market fit in their founding customer segment but was struggling to grow beyond it. Win rates were 14%, ramp time for new reps was 11 months, and the forecast changed by 40%+ most quarters.
The Plan
Started with a positioning sprint and ICP validation exercise, then rebuilt the commercial playbook based on win/loss interviews. Implemented a pipeline coverage model and weekly operating rhythm in month 3.
The Results
Behavioral Intelligence Firm
Behavioral Intelligence · $4M Revenue
The Situation
A behavioral intelligence firm was growing through referrals but couldn't build a repeatable pipeline engine. They had no structured outbound motion, no defined ICP, and content that didn't generate meaningful inbound activity.
The Plan
Built an ICP scoring model from a customer analysis, developed an outbound sequencing framework, and created a middle-funnel content program specifically designed for their core buyers. Implemented a weekly experiment rhythm.
The Results
Consumer Insights & Marketing Measurement Company
Consumer Insights & Marketing Measurement
The Situation
A consumer insights and marketing measurement company had inconsistent messaging across segments and a sales team where top performers were outperforming mid-tier reps by 3x. Retention was declining as the company expanded into new segments without a clear ICP.
The Plan
Rebuilt positioning for three distinct ICP segments, created persona-specific playbooks for each, and implemented a tiered ICP scoring model to ensure reps focused on high-fit accounts. Built a structured customer success playbook to stabilize retention.
The Results
What clients say
Don's Revenue Architecture gave us our first truly repeatable quarter. Win rates are up 28% and my forecast finally matches reality at the end of the quarter. I stopped dreading board meetings.
I hired Don when we were at $4M and couldn't figure out why growth had stalled. Six months later we have a real commercial engine. The ROI is not close.
The positioning work alone was worth the entire engagement. We went from 'we do X for companies' to a crystal-clear narrative my entire team delivers consistently. Deals close faster now because buyers understand us faster.
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